Marketing

/Marketing

thick data

thick data: qualitative information and insights gathered from contextual observations of behavior and preferences (e.g., routines, emotions, stories, habits, aspirations, and motivations). *** TROVELOG *** Thick data Residents [of the Barcelona neighbourhood of Gràcia] were learning that data is rarely neutral. The kinds of data gathered, the methods used, how it gets interpreted, what gets overlooked, the [...]

clean meat

clean meat (aka: cultured meat): meat grown in a lab from animal stem cells and cultivated into muscle tissue. It is genetically identical to meat obtained through conventional slaughtering. *** TROVELOG *** Just, the maker of Just Scram­ble, is grow­ing a va­ri­ety of test-tube meats. To do this, sci­en­tists ex­tract stem cells from an an­i­mal—such as a [...]

authenticity

        "Authenticity is like authority or charisma: If you have to tell people you have it, then you probably don't." --Andrew Potter "Whenever you find something described as authentic, you know that you are already in the realm of fake authenticity," says Andrew Potter in his recent book "The Authenticity Hoax." It's not unlike [...]

Steve Jobs/ consumers

       Shortly before the iPad tablet went on sale last year, Steven P. Jobs showed off Apple's latest creation to a small group of journalists. One asked what consumer and market research Apple had done to guide the development of the new product. “None,” Mr. Jobs replied. “It isn’t the consumers’ job to know [...]

self-help books

          The only way to get rich from a self-help book is to write one. --Christopher Buckley Quoted in: NYT 16Jan11: "The Spirit Of the Mensch" (book review of "Practical Wisdom: The Right Way to Do the Right Thing")

Categories: Business, Consumers, Marketing, Philosophy, QUOTES, Sociology|

Lady Gaga/ fame

       "You won't be able to order a cup of coffee at the f---ing deli without hearing or seeing me," Lada Gaga [Stefani Germanotta] told her boyfriend in 2008.  It took only two years for her prophecy (or threat) to come true.  Tickets to her Monster Ball global tour were so in demand that [...]

Categories: Entertainment, Fashion, Humor, Marketing, Media, Music, QUOTES|

Dunbar’s number

#Dunbarsnumber - the idea that a person can only have a limited number of close relationships, probably around 150.   [O]ur minds are not designed to allow us to have more than a very limited number of people in our social world. The emotional and psychological investments that a close relationship requires are considerable, and [...]

food desert

a low-income urban, suburban or rural area where there are limited vendors of fresh produce but often numerous fast-food outlets     For cities, one particular problem is "food deserts" – low-income areas where the prevalent food options are chips and soda at corner stores instead of leafy green vegetables at supermarkets.   See article at: CSM 14Feb11 - The [...]

third places

  The Great Good Place, a book by the urban sociologist Ray Oldenburg, talks about the social and psychological importance of what he calls "third places."  He designates home as "first place" and work as "second place". He describes "third place" as somewhere neutral, convenient, comfortable and welcoming. It’s where regulars gather and where conversation [...]

heirloom foods

foods from plant varieties and animal breeds that have grown in popularity after a long, limited market presence     Roxbury Russet has a nutty flavor. Strawberry Chenango smells like roses. Cornish Gilliflower is reminiscent of clove.   Farmers and chefs treat them like fine wine, but these are apples— 'heritage" or "heirloom" varieties that [...]