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Information to foster insight, inspiration, and innovation.

raw water

raw water: "natural water" – water that is unfiltered, untreated, and unsterilized; companies market and sell it to consumers in branded bottles or through home collection systems for homeowners.  *** TROVELOG *** The sale of "raw water" [...]

devil’s advocate

"[D]evil’s advocates . . . engaged in the time-honored process of arguing one side of a proposition in order to test the other’s flaws. That name dates back to the 17th century, when the Roman [...]

authenticity

        "Authenticity is like authority or charisma: If you have to tell people you have it, then you probably don't." --Andrew Potter "Whenever you find something described as authentic, you know that you are [...]

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