consumer

greenwashing

Discolored Labeling “According to a study due out Tuesday [26Oct10], more than 95% of consumer products examined committed at least one offense of ‘greenwashing,’ a term used to describe unproven environmental claims, according to TerraChoice, a North American environmental-marketing company that issued the report.” See article at: WSJ 26Oct10: “Misleading Claims on ‘Green’ Labeling”

admin2011-01-14T01:20:25-06:00WORDS|

neuromarketing

Probing Unconscious Purchasing ” … neuromarketers, a nascent group of researchers who use techniques from neuroscience to analyze people’s responses to products and promotions. Neuromarketing’s raison d’être derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing. Thus, neuromarketers [...]

admin2011-01-14T01:47:31-06:00WORDS|