greenwashing

Discolored Labeling

“According to a study due out Tuesday [26Oct10], more than 95% of consumer products examined committed at least one offense of ‘greenwashing,’ a term used to describe unproven environmental claims, according to TerraChoice, a North American environmental-marketing company that issued the report.” 

See article at: WSJ 26Oct10: “Misleading Claims on ‘Green’ Labeling”