Procrastination Propels Purchasing
Desperation week is what retailers call the week before Christmas each year when shoppers are desperately buying last-minute gifts.
“At this time of year, jewelers rely on last-minute men.
They are the spouses, the boyfriends, the loved ones, all who, up until this week, have been steering clear of malls and anything that requires gift-wrapping.
But in these last few days, they have suddenly assumed a predictable stance, bending over glass counters and snapping up necklaces, bracelets and rings. During what retailers call ‘desperation week,’ spending on jewelry stands out, spiking high at the end of the holiday season. And the procrastinating male shopper gets much of the credit.”
See article at: NYT 24Dec10: “Jewelry Sellers Thrive on Last-Minute Men”