Yes You Scan

two-dimensional bar codes 2-D bar code technology… . the bar codes — also called quick response or QR bar codes — which consumers can scan with their smartphone and, within seconds, connect to a Web site, photo or video… . Bar code campaigns are cropping up in other transit hubs, as well. In Denver International Airport, for example, Colorado-based FirstBank began to offer this month a free download of an e-book to passengers scanning the bar code on posters mounted in terminal corridors.” 

See article at: NYT 26Oct10: “Testing a Bar Code Technology for 2-D Smartphones”