social shopping
Shop, Talk, Buy, Shriek “The centerpiece of the [eBay] campaign is a six-week Web series, featuring Ms. [Samantha] Bee, called ‘Unwrap Attack,’ which is inspired by the so-called Christmas gift freakout videos on YouTube. Ms. Bee presents fanciful examples of those videos, in which gift recipients shriek, scream and go gaga as they open [...]