Virtual Close Encounters With Yourself “For more than a decade, a handful of therapists have been using virtual environments to help people to work through phobias, like a fear of heights or of public spaces. But now advances in artificial intelligence and computer modeling are allowing them to take on a wider array of complex [...]
Probing Unconscious Purchasing ” … neuromarketers, a nascent group of researchers who use techniques from neuroscience to analyze people’s responses to products and promotions. Neuromarketing’s raison d’être derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing. Thus, neuromarketers [...]